Design thinking requires good listening. The frustration of doing the wrong work because you didn't hear your directives is a real time waster. A broken ankle got in my way of good listening this time. Our mission was to complete three, tri-fold brochures, singing the praises of design thinking. What I heard, was to use the grid anyway I like, which I took to mean that I could also attempt a two fold and a book form brochure. As it turns out, I will have to build two more, because the original directions weren't followed.
I love the way the book turned out. It was fun to see how there was, somehow, more room in this form than the other two. I used the same photos and text for each model. The tri- fold version turned out to be pretty interesting too. The photo on the cover doesn't reveal itself all at once, so the assumption that it's just a lightbulb is made by the viewer. Once open, you can see the fish in the lightbulb, doing his own thinking. The image was used on each cover, but I think, most effectively on the tri-fold version.

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