Sunday, December 7, 2014

The Newsletter

Here's the thing...

     Creating a blog, building design, and even creating a web site, could be easy.  So much of the web is user friendly at this point, ready for anyone to tap into.   For students of design thinking though, it's about understanding that that is only the beginning.  We have learned to be creative problem solvers.  We have learned to be listeners.  We have learned that we can outsmart the status quo and create our own solutions. We have a lot to be proud of.  
     As we have learned the principals of design thinking, we have learned that it applies to so much more than just being a designer.  Every profession benefits from the study of design thinking.  we are well equipped to think through big problems and small, we are ready to solve problems in ways that go right to the heart of the issue.  We know that these are not just tools for better products, better packaging, or better advertising, but rather the tools of problem solvers.  The tools of design thinking can outsmart poverty, energy use, global warming, racial tensions.  We are the ones that will come to the table with a way to really call attention to a better way.  
     It's exciting, really.  There are a lot of people who see the world only in black and white.  I'm loving the idea that there are some who are given the tools.  There is a process.  Empathy is the first step.  I say empathy, but what I really mean is listening.  We could all use a little more practice at listening, right?  How much time do we really spend listening though?  Are we able to really hear, without judgement what the people around us are saying?  This class, with that first step alone, could be a powerful tool for the students who leave it.  The tool of listening will serve them well.

     The next step is brainstorming.  As we learn to think through all the different ways a problem can be solved, we are able to see that there are many unique ways to come at it.  Brainstorming is a way to see in black and white all the different shades of grey.
Problem solving can come in a million different ways.  In this step we can see beyond the first ideas, because you are called to go beyond that.  I love the idea that the first ideas are the obvious ones.  We have process here for getting beyond that.
     As we built prototypes, we held in our hands our own work.  We could see how we could improve on what we had done, we could see what worked and what didn't.  It is fun to have that first look at the end result.  It is exciting to see how it looks, and to wonder if it can be improved on.  At this point, it may be that the process needs to begin again.  For some, that is the hard part.  So often we want to just be done with it.  But if we can see with our own eyes that the object in question isn't working, the brave take the next step and start again.
     By the time implementation, the fourth step, comes along, you should know that it's right.  By the time you're getting it out to your audience, if you have gone through these other steps, you should have a proud smile.  Because there is a process around design thinking, you can trust that the delivery is good.  We can be proud that we have put out a good product.  Going back to my original statements, if you were working on things that really matter, like poverty, or clean energy, that you deliver something that is thought through on this level could really have impact.  I'm proud to have this in my toolbox.  I'm grateful for the learning.  
     Design thinking is a tool all students should leave college with.  They should be challenged to take the learning into whatever walk of life they choose.  As the students of today are facing great challenges, they should have the tools to meet them.  






Monday, November 17, 2014

Mood Board

My initial mood board was geared toward just collecting color, texture and typography, without really knowing to what end. Having a better sense of pulling together these items to complete the look of a newsletter helped me create a more cohesive look, in order to better style my document.

Essential to Design Thinking is listening.  When you begin by listening, you are better equipped to come up with good design. Taking the time to connect with the assignment, I was better able to understand where my original mood board was lacking.  I didn't know that the object was to build a newsletter.  Now that I have that in mind, I am better able to collect what I need to get the job done right.

I have been researching mood boards and finding myself drawn to both bright colors and simplicity.  I notice that I am drawn to boards that clearly state the essential, without a lot of busyness, and with fun color palates.  As for typography, I like to see the words clearly, but I also like when the designer is having a little fun with it.  Mix it up a little, give me something that stands out, if only just a little.

As I build my newsletter, I intend to simplify this board to just it's basics.  I will likely eliminate some of the color and use the cards in a more interesting way.  Laying it out, I can see how it all looks together, so I know when I set to work on the newsletter, editing will be a breeze.  I'll create a look that plays with some of the things I've found in my research, but leaves all the extra behind.

Wednesday, November 5, 2014

Mood Board


  1. Turquoise is perhaps the oldest stone in man's history, the talisman of kings, shamans, and warriors. It is a stone of protection, strong and opaque, yet soothing to the touch, healing to the eye, as if carved from an azure heaven and slipped to earth.
It's hard to describe a mood board that I would really build based on my mood.  Truth is, I'm blue. I'm more than tired of sitting around, but determined to heal up properly, so I can get back to my active life.  I've had this broken leg for about a month now, with three more weeks without walking, or even touching the ground.  The good news is, I have plenty of time to work on homework, and create a new mood, based on beautiful things to cheer me up.

Sunday, October 19, 2014

Casting Call


Casting Call



Our client came in with a photo of her original design, red with glitter.  The additional embellishments included black sharpie marker in a variety of youthful fonts.  She liked the original, saying that the color and style suited her needs, and the support was an additional attribute that she appreciated.

Unfortunately, the original wasn't a permanent installation.  The replacement was a sorry substitute.  The client was unimpressed with the way the new model lacked color, style, glitter, and it certainly wasn't flattering.  It did not meet the client's needs whatsoever.  We went right to work on a new design.

We listened to the client's desire for high style, form, along with function.  She was very clear about her need for a look that was fresh, form fitting, and she really wanted something that could even be described as "funky."  Challenge Accepted.  We quickly went to work on the prototype.


Her new design comes complete with asymmetrical lines, a monochromatic tone, and a casual, oversized look.  The way that the light catches the angles accents both the highlights and the shadows.  This look will go straight from couch to bathroom, just like the previous model, only this time, with style.  Our customer was quite pleased with the prototype.  The final model is now in production.

Wednesday, October 15, 2014

Three that should have been tri



Design thinking requires good listening.  The frustration of doing the wrong work because  you didn't hear your directives is a real time waster.  A broken ankle got in my way of good listening this time.  Our mission was to complete three, tri-fold brochures, singing the  praises of design thinking.  What I heard, was to use the grid anyway I like, which I took to  mean that I could also attempt a two fold and a book form brochure.  As it turns out, I will    have to build two more, because the original directions weren't followed.  

I love the way the book turned out. It was fun to see how there was, somehow, more room in this form than the other two.  I used the same photos and text for each model.  The tri- fold version turned out to be pretty interesting too.  The photo on the cover doesn't reveal itself all at once, so the assumption that it's just a lightbulb is made by the viewer.  Once  open, you can see the fish in the lightbulb, doing his own thinking.  The image was used on each cover, but I think, most effectively on the tri-fold version.

Thursday, October 9, 2014

Brochure


InDesign has some great tutorials for building brochures.  I walked through a few of them and created a practice document to see how the tools work.  

In doing that, I was able to see how to create new colors, as well.  Being laid up has it's advantages.  I now have time to sit still and take this new information in.  I am amazed how much easier the software seems when I am not trying to do seventeen other things at the same time.